Entremés is an upscale store in Torre Pueblo, Argentina. They meticulously curate the best epicurean treats for cooking, eating, and entertaining from around the world. They are committed to offering excellent products and finding the newest and most exciting assortment of foods.
Entremés asked me to create a marketing and communication strategy for launching the store that would help them differentiate the brand from its competitors. The goal was to position Entremés in the market as a luxury brand. I designed a visual identity that represents the refinement of the brand, the distinct quality of Entremés, and the uniqueness and selectivity in the selection of their products.
THE PRODUCT
A responsive website to help customers who appreciate high-end products place pick-up orders and purchase products online.
THE PROBLEM
High-quality “food” products are hard to find in Argentina due to the economic crisis and its consequences on product imports. Entremés’s goal is to curate local and imported high-end products to satisfy frustrated consumers who are finding it hard to acquire them.
THE GOAL
The goal was to create an e-commerce website that would allow users to find high-quality products that are hard to find. A secondary goal was to offer pick-up service for charcuterie boards, wines, and gift baskets.
DATE
September 2020
ROLE
Brand Designer/Lead UX/ UI Visual Designer
RESPONSIBILITIES
Brand Design, Wireframing, designing, choosing/personalizing templates, and prototyping responsive website
