Reloaded is a blog for women between the ages of 40 and mid to late 50s. It is for women who have had a career break/pause due to different circumstances. These women are knowledgeable, capable, and in tune with trends and everything current. They are ready to restart their personal life and are “reloaded” to do so. They are full of energy and ideas but more importantly, they have experience and are savvy about what they do and who they are. These are women who want to keep contributing to the workforce or are entrepreneurs looking for females alike. The content of this blog consists of themes that are interesting for this target including style, essays, quick/easy recipes, design, art, architecture, and travel.
The esthetic of the blog is clean, modern but trendy and sophisticated. The logo represents the movement and “restart” of the target audience.
