Hi! I’m Carolina, a UX Designer/Creative Director in New York. I’m originally from Argentina but I consider myself a New Yorker since I’ve lived here for most of my life.

I always knew that I wanted to be a designer. As a kid I collected all sorts of packaging, excitedly waited for the commercials when watching a show, and saved international magazines as treasure under my bed. 

I’ve always been interested in how images and messages affect people’s behavior. I love how the marriage or divorce of color and typography can change the mood and impact of communication. Later in my career I also learned to appreciate how culture plays a mayor role in how we communicate and interact. I started working in UX after obtaining a Google UX Professional Certificate and I love finding user centered solutions and products to benefit our every day lives.

I started my career at Ogilvy & Mather Buenos Aires and after a few years made my move to the New York office. There, I had the pleasure of meeting Paul Rand while working on one of the many IBM campaigns. We quickly became friends and I was lucky enough to be invited to his home every Sunday. I learned so much during that time and I’m so grateful for the knowledge that he shared with me.

Since then, I’ve worked with all sorts of clients including Fortune 500 companies and politicians. Nothing thrills me more than creating with others and discovering their genius. Finding simple solutions to complicated problems is my motor. I am a creative brand strategist that can ingeniously solve your business dilemma and find ways to increase your revenue while communicating your brand efficiently.obtain