BMW needed an invitation for the introduction of the 5GT series. The event for the Press was held in Carmelo, Uruguay. The goal was to communicate the special “identity” of the cars and how unique these cars were compared to their competitors.
I created the whole system and schedule from registration to checking out where the guest had to use their fingerprint to participate. From registration to special events, demonstrations and shows; the concept was present every step of the way. The feedback from the Press was positive promoting this car which brought higher sales to BMW.