Fundación Margarita Barrientos | Los Piletones is a center in Argentina that helps families in need by providing meals and other services. The goal is to socially integrate this area of Buenos Aires by building an infrastructure that allows social and economic inclusion of the people living in this area. To that end, Gül was born as a nonprofit organization that will aid the Fundación by selling different products in the hopes of being one of the entities providing economic relief to this cause.

I designed Gül’s brand architecture and marketing strategy as well as the patterns for their products. The main idea behind the brand is “creating colorful lives” and reflecting the Argentine culture. The design of the patterns are colorful and also include illustrations of some of the native animals and flowers of Argentina.