BairesFly is a private high-end airline located in Buenos Aires. They fly to Uruguay, Chile and Brasil.

The concept was to create a luxury brand that was reflected not only in all of the design elements but in every interaction that the customer had with the company. Bairesfly wanted to be a synonym of affluence, enjoyment, comfort and gratification. They wanted their image to be subtle but opulent at the same time.

The logo is “light” and subtle and was embossed on business cards made out of brushed stainless steel. The boarding passes emulated the business card but were printed on high quality, heavy paper. T-shirts and hats were designed for promotional uses. The website and app were very simple and easy to navigate as they offer a very limited route.

Ownership has changed since I designed Bairesfly’s branding.